Campaign
THE PACKAGING IN FRONT OF THE MIRROR
“IF YOU WANT IT TO ARRIVE WELL, PROTECT IT WELL”
On the occasion of Brafim’s 30th anniversary, we launched a campaign to raise awareness about the importance that some companies give to packaging when distributing their products.
The objective was to make companies think about the consequences of bad packaging decisions.
The campaign reproduces in a humorous way the main mistakes we have detected when contracting our services. Humor was also used to name these characters and their mistakes.
Chapter 1
Marketing man
Chapter 2
3% incidents
Chapter 3
Overpacking
Chapter 4
Own transportation
Chapter 5
Copycat
Chapter 6
Patches
WE MAKE RESISTANT PACKAGING
We reduce incident rates
We optimize packaging costs
SAVE UP TO
48%
IN ALL YOUR COSTS
